Hi, I'm Stefani

I'm a Capricorn, so of course I turned a personal problem into a fully built brand with a color palette and a business plan. I've spent 15 years in fashion, across styling, retail learning, and merchandising, and I've developed some very strong opinions about fabric, fit, and how clothes should make you feel. Wet Paint is where all of that finally gets to live in one place.

I also never miss my bi-weekly spray tan, which means I've done my fair share of sitting stiffly on the couch in something I'd never let anyone see me in. At some point I stopped accepting that. If we're going to spend hours developing, we're going to look good doing it.

I grew up in Washington State and traded the rain for the Nevada sun, which, honestly, was a great decision for my tan. Most days you'll find me with my dog, Pepper, who has never once respected the "don't touch" rule. 

I'm vegetarian (the only thing I want marinating is my tan), a proud member of the LGBTQ+ community, and a total psychology nerd who's endlessly curious about what makes people who they are. When I'm not building this brand, I'm at the movies with a big popcorn and my phone on silent. That time is sacred.

I'm a little sarcastic, a lot detail-obsessed, and fully committed to making something you'll actually want to be seen in. Every piece is made in small batches because I'd rather give each drop the attention it deserves.

Don't Touch. Still Developing.

Every spray tan comes with a list of rules: no showers, no sweating, no tight clothes, nothing that rubs, for hours. What it doesn't come with is anything decent to wear while you follow them. So the cure turns into house arrest in your saddest old T-shirt, praying nobody knocks on the door.

Wet Paint exists because the waiting deserves better. We make loose, breathable and quality sets designed for the development window. They're cut to keep your tan streak-free and cute enough that you can open the door, do a coffee run, or post a fit check without explaining yourself. Choose silky satin when you want to look expensive, or soft bamboo when you just want to melt into the couch. Both are made to be worn while you're still dark and a little sticky, then washed and worn again.

The name says it all. Fresh paint needs time to set, and so does a fresh tan. Consider yourself the artwork and us the sign asking everyone to keep their hands to themselves.

Life doesn't wait for your tan to cure, and now neither do you.

MADE FOR THE WAIT